EsportsKASA Esports

KASA Hivemind Branding

New branding for KASA Esports' HiveMind, built on the existing guidelines and pushed somewhere fresher and bolder.

Client

KASA Esports

Deliverables

Brand identity direction
Updated guidelines
Event and social graphics
Team-facing assets

KASA Esports wanted the HiveMind identity taken further. The starting point was their existing brand guidelines; the outcome is a bolder system that still feels unmistakably KASA.

Working closely with the team, each iteration was shared, reviewed and refined until the final direction landed — a visual identity that has since drawn compliments from across the industry.

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NewGens Esports

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Branding, social content, event graphics or something else entirely, send the brief and I'll come back with ideas.